Grossmont Union High School District

Marketing career pathway logo - handshake

The job of the Marketing, Sales and Service industry is to advertise and promote products so customers want to buy them. People who work in this industry use their creativity, imagination, and persuasive skills to get people to want and purchase the products they seek to sell. Using today’s diverse and powerful communication tools and improved transportation systems, it is now possible to market, service and sell products to anyone anywhere in the world.

The Marketing, Sales, and Services sector is designed to align career-path course work with current and projected employment opportunities. There is a basic business foundation in this sector: marketing and innovation are two major competitive issues for business today. Marketing includes the processes and techniques of identifying, promoting, and transferring products or services to consumers and is a function of almost every business. It exists within an environment of rapidly changing technology, interdependent nations and economies, and increasing demands for ethical and social responsibility. 

Is this Industry a Good Match for You?

Is this Industry a Good Match for You?

Are you...

  • Persuasive?
  • Outgoing and friendly?
  • Resourceful?
  • Creative?

Do you...

Have an entrepreneurial mindset?
Like making presentations?
Shopping for yourself and others?
Sell the merits of a product or idea?
Marketing Pathways Offered at GUHSD

Marketing Pathways Offered at GUHSD


Using both creative and systems processes, develop marketing concepts and principles and their practical application in marketing and management. Subject matter includes market research, economics, marketing budgets, creative development and design, and marketing foundations/ functions with emphasis on public relations, advertising, branding, promotion, product/service management, pricing and distribution. Specialized programs of study in this field may include sports marketing, hospitality marketing, advertising or market research.
Sample occupations associated with this pathway:
  • Advertising
  • Account Representative
  • Advertising Sales Manager
  • Market Research Analyst
  • Marketing Manager
  • Public Relations Specialist
This pathway is available at the following GUHSD sites: Mt. Miguel (Matador Business Academy)
Mount Miguel Matadors