The Psychology of PowerPoint Visuals

Presentation visuals have the potential power to manipulate the audiences’ emotions and can

physically quicken their heartbeats. Understanding a few basics can help you create more effective

presentations.

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Keep the eye moving. Large, simple geometric shapes will grab your audience first. Text

will generally be the last element noticed.

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Because color perception deficiencies are common, certain color combinations – including

red/green, brown/green blue/black and blue /purple should be avoided.

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Red should be handled with care. Red is a powerful color and can become a visual

distraction. It also carries negative cultural attachments. Use red carefully.

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Black is basic. It can be formal and sophisticated. It has useful psychological undertones,

such as finality. It is a good transitional color. Green also has positive associations.

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Arrange colors from dark to light. We perceive dark colors as being “heavier” than light

ones, Graphic elements that are arranged from darkest to lightest are easiest on the eyes.

Important layout tips to remember: "Use readable fonts and stay away from the overly fancy stuff. "Keep to one or two major points per visual aide. "Limit the use of sub-topic text to a few phrases per subject. "KISS – “Keep it simple sweetheart”.

Using Color

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Contrast aids legibility.

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Graphics and text need to be quickly and easily read.

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Backgrounds should be darker due to glare formed when using a lighter one.

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Be cautious with bright red, yellow and blue backgrounds. Best combo is yellow text

on a black background. Use this as a benchmark.

Difficult Combinations

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Complementary colors move or vibrate when side by side and should be avoided.

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Red/green is hard for 15% to 25% of men who have problems perceiving color.

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Blue on black – text looks fuzzy

Background Subliminal

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Pinks – use with strong warm, vibrant colors to play down pink’s frilly nature.

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Red –produces strong reactions –it increases risk-taking behavior. Red is often used in the

lighting and décor of gambling casinos. Red could also signify loss. Be cautious when using

red.

GUHSD Summer Mentor Training, 2000

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